In this competitive market, the first thing you need to sustain is VISIBILITY. It’s so necessary for your business to have an online presence, but more than that it needs to be visible to your present and prospective clients. And SEO (Search Engine Optimization) Marketing is all about creating a good ranking and unique presence of your business website on the search engines so that it’s easy to find you and avail your products and services. SEO is the art of including relevant keywords in your web content so that the website pops up on the front page when someone searches using these keywords.
Here are the top 5 benefits that SEO Marketing brings for your business:-
- SEO is the best source of getting leads: – SEO is a type of Inbound Marketing where you include the relevant keywords in your web content so that the customer can find you on his own via online search when he needs some information about your business to fulfill his needs. Specific search-oriented keywords are fitted organically in your website for good Google ranking and generating quality leads for your business. It is not annoying for the client like spam emails, cold calls, SMS, etc.
- Increases Brand Visibility and Brand Trust: – SEO improves the SERP (Search Engine Result Page) ranking of your website. This means that if a client prospect searches the keywords you included in your content, your website will rank higher on the search result page and this will get more clicks. Your brand visibility increases and the search engine see you as a relevant, genuine, and authentic information provider and keep you higher than your competitor sites.
- Improves your marketing ROI (Return on Investment): – It is researched that the lead generation with a smart SEO digital marketing practice is 15% which is massive as compared to just 2-3% generated by traditional marketing. More leads equal to more revenue and increased profits. So, SEO gives a better ROI on your marketing investments.
- Encourages local users to visit the physical store after their search: – Your good ranking on the search result page will create a desire in the customer to explore your physical store and get in touch with you. A positive personal rapport has high chances to turn searchers into long-term loyal customers.